Visual identity for Paju
We designed a visual identity for personal aid services provider Paju.
Paju is a provider of rehabilitation services with many years of experience. The company invests in personal assistance and stresses the importance of a good chemistry between the assistant and the customer. Identity highlights the professionalism and know-how of Paju in a clear and fresh way.
Fresh turquoise and soft shades of grey are the primary colours of the identity. Photos of different aged people communicates the personal nature of the service and makes it easy to approach for all kinds of people.
The mark illustrates the soft values of Paju: helping, caring and acting together. Braid-like form refers to a flexible and malleable willow branch.
“Fast and professional service together with very good communication. The speed of the service exceeded all my expectations, and the end result was exactly what we were looking for. Good service is providing what the client wants, but also bringing in your expert point of view – and this is what we got.”
Jukka Palokangas, entrepeneur, Kuntoutuspalvelu Paju Oy