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Hel.fi redesign

Redesigned the Helsinki city portal with usability and branding in mind.

www.hel.fi

Long cooperation

The project originally started in Aalto University. The team, which later formed into the core of Agenda, continued the work with the city, developing the early concept into ready plans and guidelines. The new Hel.fi was finally published in spring 2015, but the work with the city continues.

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Usability first

The city has strictly regulated responsibilities to offer it’s services to all citizens, regardless of age or ability. This forced the design to strongly focus on the user, even at times at the cost of aesthetic priorities. All design decisions were scrutinized by a third party specialist.

For the background images we designed and instructed a style that tells about Helsinki in different times.

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We worked with nearly all Helsinki city departments, while their communications were being integrated to the new service. The departments were given the opportunity to customize their pages, while still being a part of the Hel.fi -brand.

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Digital branding

Hel.fi is the digital face of Helsinki city. Many citizens daily use the services under it, so in addition to providing that the portal has in important role in building the city brand. Of visual cues the strongest are the background images, which tell of Helsinki in different times of year and day.

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5 000 000

page downloads per month

“The new Hel.fi -site has been succesfully published, and the received feedback has been positive.”

Leila Oravisto, Web Service Coordinator, Helsinki City